Lasting connections

Following an internal competition among all Bredengen employees, we now have our own slogan. The winner was "Lasting connections," submitted by Ninni Stenkula.

Bredengen has never had a fixed slogan before, so when we invited all employees to submit proposals, we weren't quite sure what to expect. The response was an impressive 138 submissions, showing just how much our employees care about the company and how we want to present ourselves externally.

A jury reviewed all the submissions and selected three finalists. The whole company then got to vote for the winner among the three. The winning choice was "Lasting connections," and it made it extra special that the proposal came from Ninni Stenkula, who today works as Business Area Manager in Stockholm at our Swedish office, and who is also the daughter of our owner.

We spoke with Ninni about the winning idea, the joy of winning, and what the slogan means to her.

What did you think when you found out you had won?
It's always fun to win! I know there were many creative and strong submissions, so I was actually a bit surprised.

Where did the idea for "Lasting connections" come from?T
The idea really came from what I think characterizes Bredengen best. We deliver products that create physical connections every single day, but what truly makes Bredengen special are the strong, long-lasting relationships we build with customers, suppliers, and colleagues. For me, "Lasting connections" captures both the technical side of the business and the human side. It's just as much about people as it is about products.

What do you think the slogan says about Bredengen?
I think the slogan describes Bredengen as a safe, reliable, and long-term partner. It's about quality, trust, and relationships built over time. At the same time, it has a clear connection to the products and solutions we deliver, which makes it simple, relevant, and easy to remember. For me, the slogan also reflects our company culture, where collaboration and good relationships are central to everything we do.